Cadence Health Media partners with pharma and health tech companies to plan, optimize, and lead omnichannel HCP media strategies that drive real engagement.
Schedule a Discovery Call Get the Free ChecklistEmbedded senior strategy for every stage of your media investment. Project engagements from $5K. Retainer partnerships from $8K/month.
End-to-end planning for reaching healthcare professionals across endemic, non-endemic, programmatic, and point-of-care channels.
Independent review of current media plans, vendor contracts, and performance data to find waste and unlock growth.
Strategic media architecture for first-time brand launches — from pre-launch awareness to post-launch optimization.
Connect paid media with CRM, email, rep triggers, and field strategy for a unified HCP engagement approach.
Evaluate DSPs, endemic publishers, and ad-tech partners. Negotiate, onboard, and hold vendors accountable to outcomes.
Ongoing strategic oversight for companies that need a senior media leader embedded in their team — without the full-time cost.
A specialty pharma brand consolidating from 8 vendors to 3 NPI-targeted endemic publishers, with a point-of-care layer added for oncology HCPs.
A Series B health tech company needed a full omnichannel HCP plan before their first sales hire. Delivered channel mix, budget framework, and vendor shortlist in six weeks.
An independent audit of a mid-size pharma media plan uncovered overlapping DSP fees, duplicate endemic buys, and underperforming non-endemic placements.
All outcomes are anonymized. Client names and brand details are confidential.
Cadence Health Media was founded by Michelle Perkins, a healthcare media strategist with over 15 years of experience leading HCP and HCC media strategy across top-5 global agency networks, specialized healthcare agencies, and independent pharma media consultancies.
Michelle has planned and optimized omnichannel media strategies for brands across oncology, endocrinology, immunology, and other complex therapeutic areas. Her work spans programmatic health media, endemic and non-endemic planning, point-of-care, and integrated HCP engagement.
She founded Cadence to solve a problem she saw repeatedly: health tech and pharma companies investing heavily in media with no senior strategist ensuring those dollars drive real engagement. Cadence brings the rigor of a top agency media team to companies that need strategic leadership without the full-time overhead.
You have a brand ready to launch and no HCP media infrastructure. You need a plan, a vendor shortlist, and someone who has done this before.
Your marketing team is strong on brand but thin on media. You need a senior HCP media strategist embedded without a full-time headcount commitment.
You're increasing your HCP media investment and need someone to ensure every dollar is allocated to the right channels, vendors, and audiences.
You have a client asking questions about endemic publishing, NPI targeting, or point-of-care that your generalist team can't answer. Cadence plugs in.
No long-term contracts. No junior hand-offs. Just senior strategy from day one.
We discuss your brand, therapeutic area, current media approach, and where you need strategic support.
A focused audit of your current media plan, vendor stack, and performance data to identify opportunities.
Cadence embeds into your team to lead planning, optimization, and vendor management on an ongoing basis.
Continuous performance reviews, reallocation recommendations, and strategic guidance as your brand evolves.
Build institutional-grade HCP media plans — in minutes, not months.
A single media planning exercise from a top agency costs $15K--$50K and takes 4--6 weeks. A VP of Media Strategy runs $250K--$350K in total comp. The HCP Media Planner gives your team independent planning capability for a fraction of either.
All therapeutic areas, unlimited plans, quarterly office hours
One campaign, one target audience, includes 30-min strategy call
Custom data, white-label output, dedicated onboarding
Most engagements start with a 30-minute discovery call, followed by a focused media assessment (1--2 weeks). From there, Cadence either delivers a scoped project (media plan, audit, launch strategy) or embeds as an ongoing fractional partner with 20--30 hours per month of senior strategy time. Minimum engagements are typically 3 months.
Both. Cadence works with pharma brands, biotech, medical device companies, and health tech platforms -- any organization trying to reach healthcare professionals with paid media. The strategic frameworks are the same; the channel mix and TA segmentation shift by category.
Yes. Many clients bring Cadence in specifically to provide independent oversight of their agency relationship -- reviewing plans, holding vendors accountable, and ensuring the client's interests are represented. Cadence has no media vendor relationships or commissions, so the advice is unbiased.
Yes -- the HCP Media Planner is a scoped, deliverable-based product starting at $2,500. It produces a complete media plan for one campaign or target audience. The consulting services are for ongoing embedded strategic leadership. Many clients start with a Planner engagement and expand from there.
A free, actionable checklist for building your first HCP media plan -- covering audience strategy, channel mix, vendor diligence, measurement, and team structure.
Check your inbox! The HCP Media Audit Checklist is on its way.