A single media planning exercise from a top agency costs $15K--$50K and takes 4--6 weeks. The HCP Media Planner gives your team independent planning capability for a fraction of either.
"A single media planning exercise from an agency costs $15K--$50K and takes 4--6 weeks. A VP of Media Strategy costs $250K--$350K in total comp. The Annual License gives your team independent planning capability for a fraction of either."
All plans include a strategy call. No retainers, no surprise fees.
One campaign, one target audience. The right starting point for a specific launch or campaign.
Full team access for a year. Unlimited plans across all therapeutic areas and campaigns.
Custom data integrations, white-label output, and dedicated onboarding for large teams.
How the HCP Media Planner compares to the ways teams plan today.
| Capability | HCP Media Planner | Agency Project | Full-Time Hire | DIY Spreadsheet |
|---|---|---|---|---|
| Senior strategy expertise | ✓ | ✓ | ✓ | ✕ |
| Available within days | ✓ | ✕ | ✕ | ✓ |
| Cost under $20K/yr | ✓ | ✕ | ✕ | ✓ |
| HCP channel benchmarks built in | ✓ | ✓ | Depends | ✕ |
| Runs independently (no agency dependency) | ✓ | ✕ | ✓ | ✓ |
| Repeatable across campaigns | ✓ | ✕ | ✓ | Maybe |
What exactly is the HCP Media Planner?
It's a strategic media planning tool built on agency-level frameworks and HCP channel benchmarks. You get channel mix recommendations, budget allocation guidance, and a presentation-ready output -- without waiting on an agency or hiring a full-time media lead.
Who is this built for?
Pharma and health tech marketing teams who need senior media planning guidance but don't have an in-house HCP media expert or a standing agency relationship. Ideal for first-time launchers, lean teams, and companies scaling their media investment.
What's included in the 30-min strategy call?
Every plan starts with a focused call to align on your brand, therapeutic area, target audience, and goals. This ensures the plan reflects your specific situation -- not a generic template.
How is this different from Cadence's fractional services?
The HCP Media Planner is a scoped, deliverable-based product. Cadence's fractional services are for ongoing embedded strategic leadership. Many clients start with a plan and expand from there.
Can we customize for our therapeutic area?
Yes. All plans are tailored to your specific TA, audience, and campaign objectives. The Annual License covers all therapeutic areas without additional cost per plan.
What does the Enterprise plan include?
Custom data integrations, white-label output (your branding on deliverables), dedicated onboarding, quarterly strategic consult calls, and unlimited team seats. Pricing starts at $35,000/yr -- contact us to discuss your needs.